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to be a search engine optimizer. what the hell are you talking about? you are going to be a search engine optimizer? what is search engine optimization? the whole industry came out of nowhere, because if i am in the tennis shoe business, whose tennis shoes, first when you put 10 issues in google? it produced a multibillion dollar industry overnight. billion knows when a more people start applying their brains to the problems of the world, what new jobs and industries will emerge. there is only one thing i can tell you him and that is in this hyper connected world, every job, every middle-class job is either going to go up, out, or down faster than ever. that is, it will require more education, whatever it is, if it is going to be --or people will be able to compete for it, and it will be outsourced to history has t faster than ever. connectivity hyperkineti will do. >> ok, right here in the aisle in the red. i have been taking a lot of courses and have been having so much fun. i resonate with that issue of -- everybody has access to. the question is people, how they come in and how they f
of times what their doing is really just search engine optimization, which is just building technology to push those results towards the back of the search results. so there are some issues that people believe that they now have gotten rid of this bad information, actually it is still there. it's just push down in terms of relevance for the search engine so it doesn't come up as highly. >> i like to think that they displace the information. >> it comes up on page five instead of on page one. >> we have another question in the front. >> my name is robyn. my question is, what happens when social may misinterpret a piece of information that becomes publicly available? like it's a screenshot of somebody as a racist rally that the to be -- that they happen to be just walking along the street at the time. you pass this along to the employer. and adverse proceeding issue from the. can you be liable for negligence or defamation? >> whether or not we can be liable, i would need to -- >> have you experienced -- >> we have not had that experience. to reiterate a couple of points, we are looking f
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